Home Finance 5 Ways Marie Kondo Can Save Your Messy, Messy Stores – Forbes

5 Ways Marie Kondo Can Save Your Messy, Messy Stores – Forbes

5 Ways Marie Kondo Can Save Your Messy, Messy Stores – Forbes

(Photo by Gunnar Rathbun/Invision for Walmart/AP Images)
“Thank you, piles of ‘90s-era sweaters that didn’t sell. But we must send you away now, at 70% off.”
OK, maybe talking to millions of dollars in overstocks before unloading them won’t make a retailer’s stores more orderly. But it could help right-size the thinking that goes behind ordering them in the first place.
And here, retailers, is where the house-cleaning approach of Marie Kondo, the Japanese woman responsible for the decluttering, keep-it-only-if-sparks-joy tsunami of donations to thrift and secondhand outlets during the pandemic, could make sense. The author just released her latest book, “Marie Kondo’s Kurashi at Home: How to Organize Your Space and Achieve Your Ideal Life” the New York Times NYT reports. And the “life-coach” lessons she offers for living a more orderly life can apply to retail.
Especially now, as we barrel into the holidays.
We know this: The old retail adage, “pile it high and watch it fly” just doesn’t fly anymore, not when each shopper has scores of physical and digital shopping choices. Adobe ADBE predicts online shopping will advance by 2.5% from Nov. 1 to Dec. 31, yet overall holiday gift spending is expected to drop by $30 billion. Uh oh, stores.
The elements that make for unwelcoming stores not only dissuade shoppers this crucial holiday seasons, they can have a Wall Street effect. In 2021, a research firm downgraded Walmart’s stock based on its store appearances, according to CNBC. And in June, Target TGT CEO Brian Cornell acknowledged to CNBC that “stale merchandise could clutter stores and drive away customers.”
Marie Kondo introduces her new line of storage boxes during a media event in New York
Put another way, cleanliness is next to lucrativeness. Enter Marie Kondo. Here are five takeaways from her organizational approach that can help retailers efficiently maintain a tidier presence.

Kondo spent decades cleaning obsessively, and has experimented with many cleaners. She’s learned that when it comes to removing dirt, plain water does the trick.
The same truth can apply to retail customers. Their needs are not that hard to understand. Use shopper insights from loyalty programs, collect volunteer surveys, mystery shop your own stores instead of the dreaded “swoop and poop” visits, and seek employee feedback to nurture a sensitivity to the preferences and demands that bring customers into the store.
In the long run, as Kondo explains, the rewards of such an effort will be far greater than mere order.



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