Home Finance DoubleVerify & Comscore Partner To Develop Industry-First Cross-Platform Audience & Verification Measurement Solution – Yahoo Finance

DoubleVerify & Comscore Partner To Develop Industry-First Cross-Platform Audience & Verification Measurement Solution – Yahoo Finance


Measurement leaders announce joint product effort to offer advertisers an exclusive cross-platform measurement solution to solve for growing challenges in the media ecosystem
NEW YORK, February 24, 2022–(BUSINESS WIRE)–DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a preferred partnership between the two measurement leaders to develop a best-in-class, integrated media quality verification and audience measurement solution to allow advertisers to seamlessly measure the impact of their full media plan.
With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad, a proprietary, MRC-accredited metric that verifies ads are fully viewed, by a real person, in a brand-suitable environment, and within the intended geography, with Comscore Campaign Ratings, Comscore’s industry-leading, cross-platform audience measurement solution offering deduplicated reach and frequency across TV, connected TV (CTV), desktop, and mobile. By combining the power of the DV Authentic Ad and Comscore’s 15 years of measuring audiences across screens, the joint solution aims to allow advertisers to view campaign results across platforms, knowing the audiences were free of invalid traffic, delivered in-view and to the right geography and brand environment.
"Measuring advertising reach is increasingly confronted by questions of veracity in the digital world," said Mark Zagorski, CEO, DoubleVerify. "Digital fraud, conflicted verification solutions and growing identifier friction are challenging traditional measurement. In partnering with Comscore, we are addressing the issue head on – developing an industry-first measurement solution that combines media quality verification data with audience data to help advertisers maximize campaign performance and drive real business outcomes."
"The industry is simultaneously facing three key megatrends: the search for more accurate deduplicated audience measurement, the mainstream emergence of streaming, and evolving privacy standards," said Bill Livek, CEO, Comscore. "By partnering with DoubleVerify and pairing Comscore Campaign Ratings with their media quality verification data, we can better support the industry with this unique product, and help brands and agencies maximize media quality and performance within their campaigns."
DV and Comscore plan to launch the joint offering as early as the second quarter of 2022 for a select group of customers.
DoubleVerify will discuss the partnership at its analyst and investor day on Friday, February 25, 2022, at the New York Stock Exchange in New York City. The event will begin at 9:00 a.m. ET, and is expected to conclude by approximately 12:30 p.m. ET.
Additionally, Comscore will share more details about the partnership on Monday, February 28th at 5:00 p.m. ET when it reports financial results for the fourth quarter and full year ended December 31, 2021.
About DoubleVerify
DoubleVerify ("DV") (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multi-screen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, plans and opinions regarding our joint product development effort and partnership; the features, functionality and timing of the planned solution; acceptance of the solution by advertisers and agencies; and industry trends. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, our ability to reach final terms with respect to the partnership; changes in the terms, product features or our plans, including the timeline for availability to customers; external market conditions; and our ability to achieve our expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission, which are available on the SEC's website (www.sec.gov). Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events, except as required under applicable law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220224006064/en/
Chris Harihar
In the months leading up to the invasion, Vladimir Putin has steadily girded Russia against the bite of economic reprisals.
As Russia launches a war against Ukraine, the Nasdaq Composite — down more than 3% at Thursday's open — is mounting a furious comeback.
The traditional media is taking note today that the S&P 500 is now in 'correction' territory which is defined as a drop of 10% from highs but less than 20%. At 20%, the correction becomes a bear market. Most of the time, the 'correction' and 'bear market' definitions do provide some good insight into market conditions, but as I've been discussing for nearly a year now, there is a giant disparity between the indexes and various sectors and calling the current state of the market a 'correction' is a joke.
Shares of most of the large U.S. banks took a hit Thursday along with the broader markets in the wake of news that Russian troops had invaded Ukraine. JPMorgan Chase (NYSE: JPM), Bank of America (NYSE: BAC), and Wells Fargo (NYSE: WFC) were all down by about 4% as of 11 a.m. ET. Russian President Vladimir Putin declared early Thursday that he planned a "special military operation" in Ukraine.
Russia's invasion of Ukraine gives new ammunition to the argument that billionaire Roman Abramovich should be stripped of the Chelsea Football Club.
BP is under renewed pressure to abandon its stake in the oil giant Rosneft after Boris Johnson said Britain must reduce its reliance on Russian hydrocarbons.
(Bloomberg) — Russia’s rout on Thursday is the fifth-worst plunge in equity market history in local currency terms as investors sold the nation’s assets following the country’s invasion of Ukraine.Most Read from BloombergRussia Invasion of Ukraine Ignites European Security CrisisRussia Hits Airfields; Kyiv Imposes Martial Law: Ukraine UpdateWestern Allies See Kyiv Falling Within Hours: Ukraine UpdateStocks Pare Slide as U.S. Announces More Sanctions: Markets WrapThe $200 Billion Club Loses Last
Rare earths are a group of 17 metals that, after processing, are used to make magnets found in electric vehicles, weaponry and electronics. Prices for these metals have been surging in recent months due to strong demand for electric vehicles and supply constraints. MP said its realized price for rare earth oxides (REO) soared 148% to $10,101 per metric tonne square in the quarter.
Yahoo Finance's Ines Ferre breaks down the latest quarterly earnings for Coinbase. 
(Bloomberg) — The Securities and Exchange Commission is investigating whether Tesla Inc. Chief Executive Officer Elon Musk and his brother Kimbal violated securities laws when selling shares in the company late last year, according to a person familiar with the matter.Most Read from BloombergZelenskiy Says 137 Troops Killed, Tass Reports: Ukraine UpdateRussia Invasion of Ukraine Ignites European Security CrisisRussia Hits Airfields; Kyiv Imposes Martial Law: Ukraine UpdateStocks Rise as Oil Par
Shares of South Jersey Industries (NYSE: SJI) soared 40% on Thursday after the energy services company struck a deal to be acquired. Infrastructure Investments Fund, a private investment vehicle, intends to buy SJI for roughly $8.1 billion. "As energy markets across the U.S. and New Jersey accelerate the transition toward low carbon and renewable energy, the SJI board determined that now is the opportune time to join forces with IIF," SJI CEO Mike Renna said in a press release.
The Dow Jones Industrial Average rose by about 0.3%, the  S&P 500 finished 1.5% higher, and the tech-heavy Nasdaq popped by 3.3%. Despite the general outperformance of technology stocks, though, cloud communications company Bandwidth (NASDAQ: BAND) had a terrible day as its shares fell by 32.1%. In fact, the last time Bandwidth's share price was this low was in 2018.
Semiconductors are still in short supply, but the manufacturers have taken a beating in the market regardless.
Lantheus Holdings (NASDAQ: LNTH) had one of the best days of its life on the stock exchange Thursday. The specialty healthcare company saw its shares blast more than 39% higher on the strength of its latest earnings report, published that morning. For its Q4 of 2021, Lantheus earned just under $130 million in revenue, which was a nearly 38% improvement on a year-over-year basis.
Wedbush Securities Managing Director Dan Ives joins Yahoo Finance Live to discuss how the market and tech stocks are adjusting to Russia's invasion of Ukraine, how tech stocks are oversold, and supply chain moderation ahead of technology and semiconductor demands.
The digital display technologist reported so-so quarterly results and unveiled a game-changing upgrade.
Zscaler Inc. shares dropped in the extended session Thursday after the cybersecurity company forecast an earnings range that dipped below Wall Street expectations following a rally in the regular session.
With us on the line today are Daniel Zhang, chairman and CEO; Joe Tsai, executive vice chairman; Maggie Wu, chief financial officer; Toby Xu, deputy chief financial officer. In the fourth quarter of 2021, China's GDP grew 4%, while total retail sales rose 3% year over year.
Question: I need help with my student loan. Have a question about getting out of student loan or other debt? Answer: The good news is that if you have federal student loans, you have a couple options.
(Bloomberg) — Coinbase Global Inc. shares slumped about 3% in post-market trading after the biggest U.S. cryptocurrency exchange cautioned that trading volume will decline in the first quarter. Most Read from BloombergZelenskiy Says 137 Troops Killed, Tass Reports: Ukraine UpdateRussia Invasion of Ukraine Ignites European Security CrisisRussia Hits Airfields; Kyiv Imposes Martial Law: Ukraine UpdateStocks Rise as Oil Pares Gain After Biden Address: Markets WrapSix Early Thoughts on Russia's Inv



Please enter your comment!
Please enter your name here